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General Sales Manager


  • Manages the daily operations of the local sales team.
  • Oversees the sales and marketing budgets and sets performance goals.
  • Develops both short- and long-term sales strategies.
  • Engages with the local business community to foster networking opportunities.


  • Able to perform research and analyze data to monitor trends.

Experience Level

  • A bachelor's degree.
  • At least six years of sales experience.
  • At least five years of experience in sales management, preferably in the broadcast industry.

It's more likely that a larger station would have this managerial position while a smaller station might have a local sales manager running the sales department.